Digipak conventions

Front cover:

• Often you would have the artists face (close-up) to draw more attention and audience
• Artists name in clear large font to effectively sell the artist
• Well established artists do not need their face to be shown 
• The colours/font/image should reflect the music genre
• Sometimes there are labels such as (Parental Advisory)
• A colour scheme which are purposely chosen
• There is a level of creativity on the cover - the quality of the front of the digipak and the way it is composed

Back cover:

• Song titles in order often numbered and often in small or large font
• Sometimes the font on the back cover matches the font of the front cover
• Barcode/ Logo for record label/ Record labels website (often) 
• Copyright information
• The producer/song writer may sometimes receive credit
• Often the record labels postal address 
• Continuation of the same theme of the front

Inside:

• A space for the CD (CD tray) 0 - sometimes transparent with a image. 
• Often the inside is a continuation of the same theme 
• Sometimes lyrics or lyric booklet or quotes from the lyrics
• Sometimes a message from the artist/ signed by the artist

Spine:

• Artist name 
• Album title 
• Often record label logo/name
• Reference number

Function of the album cover:

• to make money
• to reflect the genre of the artist
• attract the audience and public
• Promote star image
• Marketing