Target Audience

The Proclaimers are a band formed in the 1980's who consisted of different genres. Such as Folk pop, Celtic rock and Folk rock. Their target audience would be more of the elder age range such as 25 +. However for my music video the concept to it is much different than the original video for The Proclaimers - 500 Miles. Therefore the target audience for my music video will differ from The Proclaimers.


The Proclaimers target audience would appear to be like the examples below. This is because The Proclaimers are a Celtic Rock genre and therefore the target audience would relate to those who listen to Celtic Rock and are involved in that culture.

These following pictures are of what our target audience for our music video. The reasons for this is because our music video is going to be more related to a younger generation of what The Proclaimers would have. This is merely because our video is a Gag video and as we are a 'new artist' and the generation of which the characters (myself) are in, it makes sense to have a target audience of such.