Photoshop Tutorial - Beginning to edit digipak

As I am not completely sure on how to use photoshop I searched for a tutorial to use Colour Splash.

Analysing CD covers

This is a CD cover in which I analysed prior to making our own. I looked closely at the colour theme used and what it represents. I also looked at the costume and makeup used which could present the genre of the artist. The font and the colour scheme has great significance on a CD cover as it is what the audience (fans) will be able to recognise what genre it is for the artist. 

Magazine Advert

Preparing to create a magazine advert - looking at what is involved with each individual advert.

To include on a magazine advert:

• Release date 
• Name of the artist
• Name of the album 
• Similar images to the CD cover
• Reviews (star ratings)
• Website
• Producer
• Logo for record label
• "Album of the year"
• Facebook, Twitter, Instagram logo
• Additions "Bonus track"
• Featuring the single "..." 
• Band/artist website 
• Available at Amazon, iTunes (logo)      

Here are the examples which we went through in class. We observed each aspect to the advert and made note of it as seen above. This will enable us to carefully plan and create our own advert. I learnt that the dimensions to the advert have to be different to the album cover in order to separate them. 

Photo-shoot pictures

These are some of the shots from the photo-shoot which I liked - a variety of shots were taken and experimenting with lighting was incorporated. 

Music Video Analysis - Assessment week

"Analyse the following video referencing Goodwin and Vernallis. Particularly focus on gender representation and star image. Offer different readings."






Robyn Rihanna Fenty, known by her stage name Rihanna, is a Barbadian recording artist, actress, and fashion designer. Rihanna began as a 'Good Girl' from when she first blew up into the Music Industry - of course her 'Star Image' could not immediately be 'Explicit' or some what 'Rebellious'. Her song 'Unfaithful' became a big hit in the charts. 

Her representation in this music video is shown to be presented as a 'Innocent' girl and 'Down to earth'. However the narrative which Goodwin would recognise is cliche as she is claiming to be being 'Unfaithful' to her boyfriend with another man - allegedly having an affair.

  As the music video progresses she begins to reveal cleavage which attracts the 'Male gaze' whom Laura Mulvi constructed the theory upon. This also contributes to the making of her 'Star Image' and also shows a clear representation of women and the stereotypical view/opinion people have of women.

Her constant caressing of her body and exaggeration of her figure also attracts the 'Male gaze' however she kept this very subtle. There is continuous shots of her cleavage and this is emphasised by the lighting work which Carol Vernallis would recognise to be a good incorporation of editing.

Character Photoshoot

This is the character photo-shoot which me and my partner Kelly produced using Windows Movie Maker. We chose the song LMFAO - Sexy and I know it as our music video is a Gag video we felt it would add to the humour. Having a photo-shoot (photographer - Kelly) using a Cannon HD camera was daunting at first as I have never been photographed however I put this aside and started posing away! It was a fun task as it allowed me to get a clear feel of my characters and to be able to actually be IN character. The video begins with my 'nerd' character followed by my 'nature' character and ends off with my 'tart' character. The entire photo-shoot was an extremely fun experience as well as using Windows Movie Maker. We were able to make each shot appear for however long we wanted it to. It was easy to put together and we enjoyed it extremely. Lastly being in each character for this photo shoot assisted me in feeling more like the characters during filming for our music video which resulted in an advantage.

Digipak conventions

Front cover:

• Often you would have the artists face (close-up) to draw more attention and audience
• Artists name in clear large font to effectively sell the artist
• Well established artists do not need their face to be shown 
• The colours/font/image should reflect the music genre
• Sometimes there are labels such as (Parental Advisory)
• A colour scheme which are purposely chosen
• There is a level of creativity on the cover - the quality of the front of the digipak and the way it is composed

Back cover:

• Song titles in order often numbered and often in small or large font
• Sometimes the font on the back cover matches the font of the front cover
• Barcode/ Logo for record label/ Record labels website (often) 
• Copyright information
• The producer/song writer may sometimes receive credit
• Often the record labels postal address 
• Continuation of the same theme of the front

Inside:

• A space for the CD (CD tray) 0 - sometimes transparent with a image. 
• Often the inside is a continuation of the same theme 
• Sometimes lyrics or lyric booklet or quotes from the lyrics
• Sometimes a message from the artist/ signed by the artist

Spine:

• Artist name 
• Album title 
• Often record label logo/name
• Reference number

Function of the album cover:

• to make money
• to reflect the genre of the artist
• attract the audience and public
• Promote star image
• Marketing 

Shooting Schedule

A shooting schedule has been made to make project process easier and run smoothly. The filming will take place across two days.

Location 1 Bedroom Scene

Scene 2 - extreme close up 6 seconds

Scene 3 - over the shoulder shot 7 seconds






Location 2 - Trent Park

• Scene 1 - tracking (6 seconds) 
• Scene 4 - low angle/tracking/floor shot (8 seconds)
• Scene 6 - tracking (3 seconds)
• Scene 7 - tracking (4 seconds)
• Scene 8 - tracking (4 seconds)
• Scene 9 - tracking (3 seconds) 
• Scene 10 - mid shot (7 seconds)
• Scene 12 - low angle (2 seconds)
• Scene 13 - low angle (2 seconds)
• Scene 14 - low angle (2 seconds)
• Scene 15 - low angle (5 seconds)
• Scene 16 - up pan (4 seconds) 
• Scene 17 - mid shot (2 seconds)
• Scene 18 - POV shot/time movement (3 seconds) 
• Scene 19 - POV shot/time movement (4 seconds)
• Scene 21 - POV shot/time movement REVERSE (3 seconds)
• Scene 22 - Long shot/mid shot (2 seconds)
• Scene 23 - Long shot/mid shot (2 seconds)
• Scene 24 - Long shot (1 second)
• Scene 25 - Long shot (1 second)
• Scene 26 - Long shot (1 second)
• Scene 27 - Long shot (2 seconds)
• Scene 28 - Long shot (2 seconds)
• Scene 29 - Long shot (3 seconds)
• Scene 30 - Low angle (4 seconds) 
• Scene 31 - 180 Degree shot (3 seconds)
• Scene 32 - 180 Degree shot (4 seconds)
• Scene 33 - high angle (6 seconds)
• Scene 35 - mid shot (2 seconds)
• Scene 36 - Long shot (5 seconds)
• Scene 37 - High angle (2 seconds)
• Scene 38 Mid shot (3 seconds)
• Scene 39 - High angle (2 seconds)
• Scene 40 - Mid shot (3 seconds)
• Scene 41 - Long shot (4 seconds)
• Scene 42 - Low angle (3 seconds)
• Scene 43 - Tracking REVERSE (3 seconds)
• Scene 44 - Mid shot (4 seconds)
• Scene 45 - Long shot (4 seconds)
• Scene 46 - High angle (1 second)
• Scene 47 - High angle (2 seconds)
• Scene 50 - Mid Shot - (4 seconds)
• Scene 51 - Mid shot (2 seconds)
• Scene 52 - Mid shot (2 seconds)
• Scene 53 - Mid shot (4 seconds)
• Scene 54 - Side shot (2 seconds)
• Scene 55 - side shot (2 seconds)
• Scene 56 - side shot (2 seconds)
• Scene 57 - long shot (2 seconds)
• Scene 58 - mid shot (4 seconds)
• Scene 59 - mid shot (2 seconds)
• Scene 60 - mid shot ( 2 seconds) 
• Scene 61 - mid shot (2 seconds)
• Scene 62 - mid shot (2 seconds)
• Scene 63 - high angle (4 seconds)
• Scene 64 - mid shot (2 seconds)
• Scene 65 - mid shot (2 seconds)
• Scene 66 - mid shot (2 seconds)
• Scene 67 - mid shot (2 seconds)
• Scene 68 - mid shot left to right (4 seconds)
• Scene 69 - tracking (3 seconds)
• Scene 70 - tracking (4 seconds)
• Scene 71 - tracking (4 seconds)

Scene 72 - mid shot/low angle/high angle (1 second)

Props needed for this location:

• stick with handkerchief on it or black sacks
• roller skates
• scooter
• skateboard
• bike/unicycle
• triangle and tambourine 
• wig
• wheelchair (extension for handlebars)
• Paddle, helmet and life jacket
• Teddybear, eye mask, pillow basket
• single flower
• bunch of flowers
• fan for dress blowing?

Equipment required from school:

• Camera
• Tripod
• Dolly
• Light (maybe)

Target Audience

The Proclaimers are a band formed in the 1980's who consisted of different genres. Such as Folk pop, Celtic rock and Folk rock. Their target audience would be more of the elder age range such as 25 +. However for my music video the concept to it is much different than the original video for The Proclaimers - 500 Miles. Therefore the target audience for my music video will differ from The Proclaimers.


The Proclaimers target audience would appear to be like the examples below. This is because The Proclaimers are a Celtic Rock genre and therefore the target audience would relate to those who listen to Celtic Rock and are involved in that culture.

These following pictures are of what our target audience for our music video. The reasons for this is because our music video is going to be more related to a younger generation of what The Proclaimers would have. This is merely because our video is a Gag video and as we are a 'new artist' and the generation of which the characters (myself) are in, it makes sense to have a target audience of such.