Monday 11 November 2013

Music Video Analysis - Assessment week

"Analyse the following video referencing Goodwin and Vernallis. Particularly focus on gender representation and star image. Offer different readings."






Robyn Rihanna Fenty, known by her stage name Rihanna, is a Barbadian recording artist, actress, and fashion designer. Rihanna began as a 'Good Girl' from when she first blew up into the Music Industry - of course her 'Star Image' could not immediately be 'Explicit' or some what 'Rebellious'. Her song 'Unfaithful' became a big hit in the charts. 

Her representation in this music video is shown to be presented as a 'Innocent' girl and 'Down to earth'. However the narrative which Goodwin would recognise is cliche as she is claiming to be being 'Unfaithful' to her boyfriend with another man - allegedly having an affair.

  As the music video progresses she begins to reveal cleavage which attracts the 'Male gaze' whom Laura Mulvi constructed the theory upon. This also contributes to the making of her 'Star Image' and also shows a clear representation of women and the stereotypical view/opinion people have of women.

Her constant caressing of her body and exaggeration of her figure also attracts the 'Male gaze' however she kept this very subtle. There is continuous shots of her cleavage and this is emphasised by the lighting work which Carol Vernallis would recognise to be a good incorporation of editing.












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