Digipak conventions

Front cover:

• Often you would have the artists face (close-up) to draw more attention and audience
• Artists name in clear large font to effectively sell the artist
• Well established artists do not need their face to be shown 
• The colours/font/image should reflect the music genre
• Sometimes there are labels such as (Parental Advisory)
• A colour scheme which are purposely chosen
• There is a level of creativity on the cover - the quality of the front of the digipak and the way it is composed

Back cover:

• Song titles in order often numbered and often in small or large font
• Sometimes the font on the back cover matches the font of the front cover
• Barcode/ Logo for record label/ Record labels website (often) 
• Copyright information
• The producer/song writer may sometimes receive credit
• Often the record labels postal address 
• Continuation of the same theme of the front

Inside:

• A space for the CD (CD tray) 0 - sometimes transparent with a image. 
• Often the inside is a continuation of the same theme 
• Sometimes lyrics or lyric booklet or quotes from the lyrics
• Sometimes a message from the artist/ signed by the artist

Spine:

• Artist name 
• Album title 
• Often record label logo/name
• Reference number

Function of the album cover:

• to make money
• to reflect the genre of the artist
• attract the audience and public
• Promote star image
• Marketing 

Shooting Schedule

A shooting schedule has been made to make project process easier and run smoothly. The filming will take place across two days.

Location 1 Bedroom Scene

Scene 2 - extreme close up 6 seconds

Scene 3 - over the shoulder shot 7 seconds






Location 2 - Trent Park

• Scene 1 - tracking (6 seconds) 
• Scene 4 - low angle/tracking/floor shot (8 seconds)
• Scene 6 - tracking (3 seconds)
• Scene 7 - tracking (4 seconds)
• Scene 8 - tracking (4 seconds)
• Scene 9 - tracking (3 seconds) 
• Scene 10 - mid shot (7 seconds)
• Scene 12 - low angle (2 seconds)
• Scene 13 - low angle (2 seconds)
• Scene 14 - low angle (2 seconds)
• Scene 15 - low angle (5 seconds)
• Scene 16 - up pan (4 seconds) 
• Scene 17 - mid shot (2 seconds)
• Scene 18 - POV shot/time movement (3 seconds) 
• Scene 19 - POV shot/time movement (4 seconds)
• Scene 21 - POV shot/time movement REVERSE (3 seconds)
• Scene 22 - Long shot/mid shot (2 seconds)
• Scene 23 - Long shot/mid shot (2 seconds)
• Scene 24 - Long shot (1 second)
• Scene 25 - Long shot (1 second)
• Scene 26 - Long shot (1 second)
• Scene 27 - Long shot (2 seconds)
• Scene 28 - Long shot (2 seconds)
• Scene 29 - Long shot (3 seconds)
• Scene 30 - Low angle (4 seconds) 
• Scene 31 - 180 Degree shot (3 seconds)
• Scene 32 - 180 Degree shot (4 seconds)
• Scene 33 - high angle (6 seconds)
• Scene 35 - mid shot (2 seconds)
• Scene 36 - Long shot (5 seconds)
• Scene 37 - High angle (2 seconds)
• Scene 38 Mid shot (3 seconds)
• Scene 39 - High angle (2 seconds)
• Scene 40 - Mid shot (3 seconds)
• Scene 41 - Long shot (4 seconds)
• Scene 42 - Low angle (3 seconds)
• Scene 43 - Tracking REVERSE (3 seconds)
• Scene 44 - Mid shot (4 seconds)
• Scene 45 - Long shot (4 seconds)
• Scene 46 - High angle (1 second)
• Scene 47 - High angle (2 seconds)
• Scene 50 - Mid Shot - (4 seconds)
• Scene 51 - Mid shot (2 seconds)
• Scene 52 - Mid shot (2 seconds)
• Scene 53 - Mid shot (4 seconds)
• Scene 54 - Side shot (2 seconds)
• Scene 55 - side shot (2 seconds)
• Scene 56 - side shot (2 seconds)
• Scene 57 - long shot (2 seconds)
• Scene 58 - mid shot (4 seconds)
• Scene 59 - mid shot (2 seconds)
• Scene 60 - mid shot ( 2 seconds) 
• Scene 61 - mid shot (2 seconds)
• Scene 62 - mid shot (2 seconds)
• Scene 63 - high angle (4 seconds)
• Scene 64 - mid shot (2 seconds)
• Scene 65 - mid shot (2 seconds)
• Scene 66 - mid shot (2 seconds)
• Scene 67 - mid shot (2 seconds)
• Scene 68 - mid shot left to right (4 seconds)
• Scene 69 - tracking (3 seconds)
• Scene 70 - tracking (4 seconds)
• Scene 71 - tracking (4 seconds)

Scene 72 - mid shot/low angle/high angle (1 second)

Props needed for this location:

• stick with handkerchief on it or black sacks
• roller skates
• scooter
• skateboard
• bike/unicycle
• triangle and tambourine 
• wig
• wheelchair (extension for handlebars)
• Paddle, helmet and life jacket
• Teddybear, eye mask, pillow basket
• single flower
• bunch of flowers
• fan for dress blowing?

Equipment required from school:

• Camera
• Tripod
• Dolly
• Light (maybe)

Target Audience

The Proclaimers are a band formed in the 1980's who consisted of different genres. Such as Folk pop, Celtic rock and Folk rock. Their target audience would be more of the elder age range such as 25 +. However for my music video the concept to it is much different than the original video for The Proclaimers - 500 Miles. Therefore the target audience for my music video will differ from The Proclaimers.


The Proclaimers target audience would appear to be like the examples below. This is because The Proclaimers are a Celtic Rock genre and therefore the target audience would relate to those who listen to Celtic Rock and are involved in that culture.

These following pictures are of what our target audience for our music video. The reasons for this is because our music video is going to be more related to a younger generation of what The Proclaimers would have. This is merely because our video is a Gag video and as we are a 'new artist' and the generation of which the characters (myself) are in, it makes sense to have a target audience of such.

Lip Sync Exercise

This is a Lip Sync Music Video which I created on Final Cut, using one or two different effects such as fade in/fade out.

Below is the finished lip sync to which I made as a practice for my final music video, although I am familiar with using Final cut as I used it in AS Media Studies. It occurred to me that making a music video would be more challenging than making a Thriller music video - as editing a Thriller video requires less shot cutting and a Music video however requires a consistent sequence of quick shots.

Music Video Research

Foo Fighters

This music video by the Foo Fighters contains examples of shots that will be included in our music video for The Proclaimers - 500 Miles.  The Foo Fighters are an American rock band, formed in Seattle in 1994. It was founded by Nirvana drummer Dave Grohl as a one-man project following the death of Kurt Cobain and the resulting dissolution of his previous band. The group got its name from the UFOs and various aerial phenomena that were reported by Allied aircraft pilots in World war ll, which were known collectively as foo fighters.

The use of a close up in this music video emphasises the emotion and reaction of the character, it gives a clear sense of understanding to the viewer as they are able to recognise the characters attitude from the way in which they behave. This shot also includes a slight view on the characters costume giving a sense of the type of persona they are. The close up immediately attracts the viewers eye to the characters eyes as they reveal more about the character than what is shown on camera!

 This shot from the video Foo Fighters - everlong is a similar setting to which is going to be used in my music video for The Proclaimers - 500 miles. Although our shot will be less dim, dull and eerie. However the concept of a forest scenery will be used, this is because using a forest scene adds more tension due to its reputation of being a suspicious area.

The use of rule of third is applied here - this shot relates to my in progress music video as 3 of my characters will be in this similar composition. I feel this shot emphasises the characters roles and personas. Also this shot idolises women to be 'manhandled'. This shows the real sense of dominance by males as the woman character looks helpless and appears to have no defence at all. Thus reinforcing the typical stereotype of women being in the male gaze, also being weak and vulnerable.

This high angle shot is going to be used in my music video as myself the character will be in a bed - I feel this use of a high angle shot is very effective as this angle predominates. It is almost as if the camera is dominating the shot because of the sense of status looking down upon the character. It also can be related to the characters thoughts and what they are dreaming as it is above their head.

These two videos are examples off of YouTube that are remake videos of the song Everlong by Foo Fighters. 

Storyboard Animatic

This animatic conveys the storyboard which was created to show what the music video will be like. Each shot was carefully thought about and is shown in this animatic. 

Twin Bands

As The Proclaimers consist of a bang with twins and coincidentally our "band" does to I researched on other bands that have twins also. This will enable me to understand the way in which different bands containing twins in them are different along with the type of genre.

After extensive research on different twin bands I have chosen a few that I found which contrast the type of "band" used for our music video and also in contrast to The Proclaimers.

Good Charlotte

Good Charlotte are an American pop punk band from Waldorf, Maryland that formed in 1996. Joel Rueben Madden and Benji Madden are twins of the band. Benji plays lead guitar and sings backing vocals whereas Joel is lead singer of the band. This band contrasts majorly from The Proclaimers mostly because the genre is pop punk/punk rock and The Proclaimers are folk rock. This is a good contrast in different types of rock which I found to be interesting to explore. Music video wise "Anthem" by Good Charlotte contains more fast cut montage than The Proclaimers "500 Miles" does. This is merely because Good Charlotte are a punk rock band their music will be much faster and more upbeat which calls for fast cut montage in their music video. Also the content within this music video is much different than of what The Proclaimers "500 Miles" is. Firstly because the mise-en-scene is completely different - costumes for example for Good Charlotte are associated with the rock/emo fashion.



Good Charlotte - Anthem

Technical Codes

 

 

From this slide share it is clear to say that within music videos the actual content in the music video can be the difference between a song selling well or not. There are some songs that would not sell if it was not accompanied by a memorable music video to which the audience immediately remember the feel or its iconography upon hearing the song. This reinforces the importance of a music video and to why they are constructed so closely using a wide variety of technical codes, such as camerawork and editing.

 

 

  

 

Technical Codes

 

Understanding the way in which a video is constructed and the representations within it.

 

The camera movement in a music video is crucial to analyse as this determines the feel of the video, combined with the type of shot used. The way in which shots and camera movement are developed and sequenced together determines the significant meaning of the video combined with the song. Carol Vernallis would claim that music videos "often frame the body inappropriately."

 

For analysing editing in a music video it is important to assess the fast cut montage of which most music videos use. This consists of very fast cuts of images/shots which subsequently makes the audience view the video multiple times as everything cannot be grasped in a first viewing. There are also some videos which involve slow paced cuts which enables the mood to be established. Editing and digital effects give the audience a more wider experience such as using split screens etc.

Some music videos are black and white or monochrome - this can be used to create a very edged and arty feel to the video to which gives more effect to the overall video. It can also carry some meaning behind the black and white which makes the audience analyse and question the reasons behind the use of black and white. Black and white VS colour can be widely questioned however it can be argued that for certain songs black and white exaggerates the mood of the video more than it would if the video were to be in colour. Iconography is an aspect that many artists use within their music videos - this helps the audience recognition as it can be familiar to them. Music videos also play a major part in creating and maintaining a stars image. A music video can be used to create, change or develop a stars image thus making the construction of the video important. An example of a change of image would be Miley Cyrus and her widely criticised change of image. Miley began her 'stardom' as a Disney Channel star but becoming an adult being viewed as a Disney Star did not do any favours for her as a growing artist. Subsequently giving Miley no choice but to 'rebel' herself in using her music videos! From a country singing artist with a 'good girl' image to a 'twerking' young and having fun image! - Miley has used music videos as an advantage to develop and change her artist image which has taken its toll on the audience and public. Although she has been widely criticised by the public Miley refuses to change back to her starting image as an artist. This reinforces the importance of music videos and the technical codes that artists use to convey messages to their audiences - making a statement about their image and the type of artist they are all comes from the construction of their music videos combined with their songs.

Miley Cyrus Before:

 

 

Miley Cyrus After:

 

 

 

 

 

 

 

 

 

 



Feedback from our pitch

Feedback

1. As it is a Gag video and will have lots of quick shots we need to ensure we have plenty of extra footage.
2. Research other music videos with twins in them
3. Look at some examples of slapstick comedy (for example The three stooges)
4. Scout out the location and upload pictures to blog
5. Research videos with journeys in them
6. Watch other Gag videos for inspiration